How to Migrate from WordPress to Framer

WordPress is the most common starting point for a Framer migration, and for good reason. Teams move to escape plugin bloat, slow performance, security patching and a clunky editing experience. The migration is very doable, but WordPress has a few specific traps worth planning around.

Audit the WordPress site first

WordPress sites accumulate years of pages, plugins and custom fields. List your page types, your most important URLs, and any functionality that depends on plugins. Separate what you actually need from what has simply been left switched on. Migration is a good moment to shed the clutter.

Map content into a Framer CMS

Your WordPress posts, pages and custom post types become Framer CMS collections. Plan this structure deliberately so editors get a clean, predictable publishing experience rather than a copy of an old, messy admin. Good CMS design here is what makes the new site easier to run.

Handle the redirects carefully

WordPress URLs, especially with dated permalinks or category prefixes, often change shape in a migration. Every changed URL needs a 301 redirect. Export your full URL list, match old to new, and test the redirect map before launch. This single step protects most of your search traffic.

Replace plugin functionality

Forms, analytics, SEO fields and embeds handled by WordPress plugins need a plan in Framer, usually through native features or embeds. Identify each dependency early so nothing critical goes missing on launch day.

Stage, test, cut over

Build on a staging domain, review with stakeholders, then cut over during a quiet window with redirects verified. The general playbook is in migrating to Framer for enterprise teams, and the zero-downtime detail is in how to run a Framer migration without downtime.

The payoff

Once live, most teams see faster load times, no more plugin security updates, and a far simpler editing experience. The migration takes planning, but the reduction in ongoing maintenance is usually worth it on its own.